The different signal strengths using in retail and their features

Along with the development of Bluetooth iBeacons technologies the proximity marketing has become more and more popular among marketers all around the world. Beacon-based and proximity marketing solutions have already proved their usability, especially in retail, as more and more owners of the stores use beacons in order to create a good customer experience. A beacon has one simple purpose - to send out a signal and reveal itself to any mobile devices that are around it. Beacon doesn't connect to them and doesn't steal their data, it just sends out the signal. Beacon is a very simple device, that doesn't have any data it just has a universally unique identifier. The signal strength may vary from 2 meters, 10 meters, 20, right up to 70 metres, sometimes more, it depends on how you empowered your beacon. 

The proximity technology start-up appeared on the market as an opportunity to control the signal radius, that allows individually select content for different groups of users. BLE Opportunities allow you broadcasting signals for a distance from 0.5 m and up to 100 m. It is a range that can be applied in almost any business area.

Setting the maximum power result in significantly decreased battery life. For example, speaking about the BC-313 beacon, the battery activity reduces from 3 years to 1 year of operation without replacement. It makes sense to mention about the barriers that appear when the signal passes through the wall - stone, brick, metal objects, signal interferences - all this narrow the radius and creating a "beacon map" the optimal decision is to take into account all of the factors that affect.

The minimum power we apply in different areas of our urban life such as bus stops, stadiums for sports events and exhibitions, museums. The Bluetooth signal opportunities allow limiting the messages radius from the beacon with scrupulous accuracy.  In museums, for example, you will receive information about the exponate only when you come close it.

This technology is popular and widely used in retail, in stores. The sellers advertise their activities (promotions, deals) by setting the beacons on the shelves, where the promotional product is.

The platform allows to realize these ideas quickly at minimum costs and to expand the proximity marketing opportunities by adding mobile applications and combining them with other technologies.