A brief history of advertising and its evolution since the paper was made


In 105 AD Paper was invented from cotton by Tsai Lunem in China. In 1704 we got the first newspaper advertisement in the US posted in the Boston News-Letter by someone who was seeking a buyer. In 1843 was opened the first advertising agency in Philadelphia. In 1999 Internet advertising breaks the $2 billion mark and heads toward $3 billion! After about 2000 years, humanity has moved forward in many industries and technologies. Most of the old-fashioned businessmen used to say that the print and digital advertising are suited to reach different demographic groups. But today a digital advertising has much more advantages, it helps cast a wider geographic net toward a specific kind of customer, and now it is effective at driving business at a local level as well. Exploring how this form of ad reaches the customer, and how much these ads cost versus how much they return on the investment, is important in order to decide to experience this ad scheme and find the best solution for your company or product.

We keep our notes in smartphones, we use Photoshop and Corel to create art almost since childhood. The information that was provided only in limited-edition books and sold for huge amounts of money far away from where we could buy them is now available to me and each of you anywhere in the world, from almost any electronic device, because they all have a screen to display information in one way or another.

In 2018, we will even stop miss the feeling of leafing through pages or unfolding books, since Samsung has already introduced new flexible displays to the community. Probably, in half a year, street artists can wear huge amoled displays curled into a tube, and for drawing they will use Samsung pen or Apple pencil or just finger as well!

But let's return to the paper, after two thousand years of development, this industry still works to supply other industries. We see prices for products in supermarkets on paper, advertisements and ads that hang on walls and pillars or separate as flyers with information. Paper is used in cooking, in studies, in personal hygiene, in decor and other small areas of our daily life and last, but not least, the paper is our money.

Paper has not changed the recipe for more than 1000 years. Something was improved, for the paper with certain tasks, new components, paints were added, but the principle of manufacturing remains the same. For the preparation of paper, manufacturers use plant substances, that have a sufficiently long fiber, which, mixed with water, will give a uniform, plastic, so-called. pulp. Paper can be made of wood, plants and even - wool.

As it turned out, the steps forward in the paper evolution in our lives have already been made and all we have to do is just  "follow the trail." Our team considered the option of creating your advertising without the costs of these natural resources.

Beacons will allow you to advertise your company/ business/service industry up to a new technological level and not only. Today, You spend money on printing flyers and banners, placing them in the city, renting banner boards and paying people who distribute this information. With the help of beacons - this information can be broadcast to mobile devices of potential customers for a distance of more than 100 cubic feet. So, instead of distributing the flyer, the person can simply walk around the city with a beacon in his pocket, without distracting passers-by while doing the job done!

Does the billboard with your advertising always attract the attention of passing people? Even if it’s often, is it more often than it does their phone? The most current research suggests that, at the present, in the range of 40 to 50 percent of consumers, Bluetooth turned on, making their devices easily receptive to beacon messages. This means that 50% of people passing by the beacon with your advertising will know about you. And with the development of technology, these numbers keep growing. In addition, the beacon can be installed on the billboard itself, which will increase the number of interested people.

How often do you visit a supermarket? If you are like me, then you do this on average 2-3 times a day. Quite often I see how buyers ask supermarket workers for information about a particular product. The technology of electronic price tags will allow you to have all the necessary information about the product in front of you right on your smartphone. Just attach the smartphone to the shelf with vegetables and see - the price, shelf life, calorie content and even that in the next department there is a discount on your favourite salad souse.

Both of these technologies lead us to reduce advertising costs and demand for the use of important natural resources, which in turn allows companies with a mobile marketing strategy to position themselves as fighters for planting and rescuing the planet. Specialists of our company are happy to provide you with additional information about the service, please visit our FDH.cloud website for more detailed information about the advertising service.